Spring 2025 Accelerator
SPEAKERS
Alex Chang Former & first-ever CMO, San Francisco 49ers
Michelle Tew Founder & CEO, Homiah
Katie Soo COO, DICE
MODERATORS
William Mao Senior Vice President, Octagon
Frank Zheng Co-Founder, Unnecessary
Soy Kim Head of North America, Music & Podcasts Content Strategy, YouTube
SPEAKER BIOS
See Program Booklet for full bios.
Alex Chang is in his sixth season with the 49ers and currently serves as Senior Advisor to the President. Prior to this, Alex served as the team's first CMO for the past five seasons. During this time, his team included brand, design, social, digital, content, game presentation, events, corporate communications, and public affairs.
Since joining the 49ers, Alex has spearheaded the "Faithful to The Bay" brand campaign, the team's 75th Anniversary campaign, and the return of the '94 red throwback jerseys. He has also led successful bids to the NFL which earned the 49ers global marketing rights in Mexico and the UK. His team's efforts in Mexico earned a Best in Sports Social Media nomination from the Sports Business Journal. Alex also served on the Bay Area Host Committee where he was part of core team that secured successful bids to host the 2026 FIFA World Cup and Super Bowl LX.
Michelle Tew is the Founder and CEO of Homiah, a Southeast Asian condiments and sauces company. Prior to pursuing entrepreneurship, Michelle worked in consulting and advertising while moonlighting as a chef at supper clubs and pop ups in New York before eventually founded Homiah in 2022, based on recipes she inherited from her Malaysian grandmother. Today, Homiah products can be found in major retailers across the US including Wholefoods, Target, HEB and Meijers. Michelle hails from Malaysia and earned a BA in Mathematics and Philosophy from Columbia College as well as an MBA from Chicago Booth. Michelle lives in the UWS with her husband, Grant, and Kaya, her cavapoochon puppy.
Katie Soo is the Chief Operating Officer of DICE, a leading independent music ticketing platform. An award-winning global media and technology marketer, Katie has built an undeniable track record of success, transforming traditional industries through disruptive and culturally significant brands. She has contributed to some of the most iconic names in entertainment, including HBO Max, Warner Bros Digital Networks, DC Universe, and Hulu. Soo began her career in tech, playing a pivotal role in transforming Dollar Shave Club into a trailblazing direct-to-consumer unicorn of its time. She went on to lead groundbreaking global campaigns, bringing cultural phenomena like Wonder Woman and Game of Thrones to fans worldwide, exemplifying her ability to drive innovation and create connections on a global scale.
In addition to her role at DICE, Katie holds multiple advisory and nonprofit board positions. She serves as Chairman of Asia Society Southern California’s Board, having previously co-chaired its Programming Committee, and is a Co-Founder of Asian Women Empowered (AWE), an initiative focused on advancing AAPI women in leadership. Katie also sits on Asia Society's Global Board of Trustees, where she contributes to the Development Committee, and is an Advisory Board member for California State University Entertainment Alliance. She is part of Vox Media’s Brand Council, a founding member of Goldhouse’s Gold Women initiative, and a member of Committee 100.
S’25 Testimonials
“Lunar is a great opportunity to meet other people who are also career-driven and meet mentors who are a few steps ahead; it is a thought-provoking program with people who are open-minded and want to get to know each other, offering opportunities to self-reflect and engage in meaningful conversation with others.”
Angela H., 2025 Fellow
“It's a great way to meet new people and to find a support systems as you go through your career. in addition, the fireside chats are very insightful and allows me to visualize myself in the executive level when I couldn’t before.”
Anonymous 2025 Fellow
“Having moved to New York only a few months ago, it was an amazing way to build community, not just professionally but personally too. Although everyone was from different industries and backgrounds, everyone is driven, curious, and committed to growing. The mentors were great as well: they weren't just willing to share career advice, but also offered perspective on personal growth and life outside of work. The program is an opportunity to be challenged, supported, and connected with people who genuinely want to help you succeed.”
Bonnie L., 2025 Fellow
S25 PROGRAM HIGHLIGHTS
Opening Keynote with Alex Chang, Former & First CMO of the San Francisco 49ers
Closing Keynote with Katie Soo, COO of DICE
Fireside Chat with Michelle Tew, Founder & CEO of Homiah
Fellow Micro-Retreat
Mentor-Led Career Panels
Mentor Speed Networking